Oshada
Submit a manuscript
Articles

Mobile Health Campaigns and Changes in Clean and Healthy Living Behavior (PHBS) in the Community

Authors

  • hasnidar hasnidar Universitas Sipatokkong Mambo
  • Herlina Lidiyawati STIKES Sukabumi
  • Mustar mustar Universitas Sipatokkong Mambo
Published August 11, 2025 pp. 24-35 doi.org/10.62872/o.v2i4.211 CC BY-SA 4.0
PDF

Abstract

Changes in clean and healthy living behavior (PHBS) are an important component in improving public health. However, conventional outreach often faces limitations in reaching the community broadly and sustainably. This study aims to analyze the effect of mobile-based health campaigns (mobile health or mHealth) on changes in PHBS behavior in urban and semi-urban communities. This study used a quantitative approach with a descriptive-correlational design. Data were collected through an online survey of 385 respondents aged 18–50 years in Depok City and Sleman Regency, using a Likert-scale questionnaire. Data analysis was performed using the Pearson correlation test and simple linear regression. The results showed a positive and significant relationship between exposure to mHealth campaigns and PHBS behavior, with the highest correlation values for content quality (r = 0.47) and total exposure score (r = 0.521; p < 0.001). Linear regression showed that mHealth explained 27.1% of the variation in PHBS behavior (R² = 0.271) with a coefficient of b = 0.513. In conclusion, high-quality, relevant, and consistent mHealth campaigns play a crucial role in driving change in healthy, clean, and healthy lifestyle behaviors. Health promotion strategies in the digital era need to integrate these approaches in an adaptive and evidence-based manner.

Keywords

Mobile healthPHBSHealth promotionDigital campaignBehavior change.

References

  1. 1. ABBAS, J., & KHAN, M. (2022). SOCIAL MEDIA PLATFORMS AND HEALTH MESSAGE ENGAGEMENT. DIGITAL HEALTH JOURNAL, 10(3), 212–225.
  2. 2. AHMAD, R., NUGROHO, D., & YULIANA, D. (2023). EFFECTIVENESS OF VISUAL CONTENT IN DIGITAL HEALTH CAMPAIGNS. INDONESIAN JOURNAL OF HEALTH PROMOTION, 18(2), 112–123.
  3. 3. AINI, N., & HARJO, IB (2023). THE ROLE OF DIGITAL EDUCATION IN IMPROVING CLEAN AND HEALTHY LIVING PRACTICES AMONG ADOLESCENTS. JURNAL PROMKES, 11(2), 155–164. HTTPS://DOI.ORG/10.20473/JPK.V11I2.2023
Show 25 more references
  1. 4. CHEN, Y., XU, H., & ZHANG, K. (2021). MOBILE HEALTH INTERVENTIONS AND BEHAVIORAL OUTCOMES IN COMMUNITY HEALTH: A META-ANALYSIS. JOURNAL OF MEDICAL INTERNET RESEARCH, 23(9), E25694.
  2. 5. CHIB, A., VAN VELTHOVEN, M., & CAR, J. (2021). MHEALTH ADOPTION IN DEVELOPING COUNTRIES: A REVIEW OF LITERATURE. HEALTH POLICY AND TECHNOLOGY, 10(1), 100567. HTTPS://DOI.ORG/10.1016/J.HLPT.2020.100567
  3. 6. FITRIANA, E., DEWI, S., & LUKMAN, R. (2022). IMPLEMENTATION OF A MOBILE APPLICATION-BASED PHBS CAMPAIGN IN ELEMENTARY SCHOOLS. JOURNAL OF PUBLIC HEALTH, 18(1), 45–54. HTTPS://DOI.ORG/10.15294/KEMAS.V18I1.2022
  4. 7. FREE, C., PHILLIPS, G., & WATSON, L. (2022). THE EFFECTIVENESS OF MOBILE-HEALTH TECHNOLOGY-BASED HEALTH BEHAVIOR CHANGE OR DISEASE MANAGEMENT INTERVENTIONS FOR HEALTH CARE CONSUMERS: A SYSTEMATIC REVIEW. PLOS MEDICINE, 19(3), E1001855. HTTPS://DOI.ORG/10.1371/JOURNAL.PMED.1001855
  5. 8. GAROFALO, R., KUHNS, L.M., & HOTTON, A. (2021). A RANDOMIZED CONTROLLED TRIAL OF A MOBILE HEALTH INTERVENTION FOR YOUTH LIVING WITH HIV. AIDS AND BEHAVIOR, 25(6), 1745–1756. HTTPS://DOI.ORG/10.1007/S10461-021-03209-Y
  6. 9. HASTUTI, E., & KURNIAWAN, A. (2021). THE EFFECTIVENESS OF SOCIAL MEDIA IN PROMOTING CLEAN AND HEALTHY LIVING BEHAVIOR IN THE DIGITAL ERA. JOURNAL OF HEALTH PROMOTION, 13(1), 32–40. HTTPS://DOI.ORG/10.22146/JPKM.2021.57234
  7. 10. HIDAYAT, A., & FEBRIANTI, D. (2023). COMMUNITY DIGITAL LITERACY IN ACCESSING HEALTH INFORMATION. INDONESIAN JOURNAL OF HEALTH ADMINISTRATION, 11(1), 12–20. HTTPS://DOI.ORG/10.14710/JAKI.2023.01102
  8. 11. HOFFMANN, T.C., GLASZIOU, P.P., & BOUTRON, I. (2023). ONLINE PUBLIC HEALTH INTERVENTIONS: FROM THEORY TO PRACTICE. THE LANCET PUBLIC HEALTH, 8(5), 411–423.
  9. 12. KURNIAWAN, B., & MAHARDIKA, G. (2020). STORYTELLING FOR HEALTH BEHAVIOR CHANGE ON SOCIAL MEDIA. JOURNAL OF HEALTH COMMUNICATION, 10(2), 76–84.
  10. 13. LABRIQUE, A., VASUDEVAN, L., & KOCHI, E. (2018). MHEALTH INNOVATIONS AS HEALTH SYSTEM STRENGTHENING TOOLS: 12 COMMON APPLICATIONS AND A VISUAL FRAMEWORK. GLOBAL HEALTH: SCIENCE AND PRACTICE, 6(1), 1–11. HTTPS://DOI.ORG/10.9745/GHSP-D-17-00371
  11. 14. LEE, M., PARK, S., & KIM, H. (2022). FAMILY-MEDIATED HEALTH PROMOTION VIA MOBILE MESSAGING IN DEVELOPING COUNTRIES. HEALTH EDUCATION JOURNAL, 81(1), 21–35.
  12. 15. MARLINA, S., & ISMAIL, A. (2022). EVALUATION OF THE PHBS PROGRAM USING DIGITAL MEDIA IN COASTAL AREAS. JOURNAL OF PUBLIC HEALTH SCIENCES, 13(2), 88–96. HTTPS://DOI.ORG/10.26553/JIKM.V13I2.1343
  13. 16. NASUTION, S., & ISKANDAR, R. (2021). AUDIENCE SEGMENTATION IN HEALTH PROMOTION. JOURNAL OF COMMUNICATION AND INFORMATION SCIENCES, 4(2), 87–95.
  14. 17. NOTOATMODJO, S. (2021). HEALTH BEHAVIORAL SCIENCE. RINEKA CIPTA.
  15. 18. NUGRAHENI, R., PUTRI, R., & TAUFIK, A. (2021). WHATSAPP AS A HEALTH EDUCATION PLATFORM IN PROMOTING HYGIENE PRACTICES. JOURNAL OF COMMUNITY HEALTH, 7(1), 42–49. HTTPS://DOI.ORG/10.25311/KESKOM.V7I1.1231
  16. 19. ORGANIZATION, W.H. (2021). OBESITY AND OVERWEIGHT. WHO. HTTPS://WWW.WHO.INT/NEWS-ROOM/FACT-SHEETS/DETAIL/OBESITY-AND-OVERWEIGHT
  17. 20. PRASETYO, A., & SURYANI, N. (2020). DIGITAL LITERACY AND HEALTH BEHAVIOR IN URBAN YOUTH. INTERNATIONAL JOURNAL OF PUBLIC HEALTH RESEARCH, 5(3), 144–150.
  18. 21. PUTRI, A., & SUSANTO, A. (2022). DIGITAL MEDIA AND THE TRANSFORMATION OF PUBLIC HEALTH PROMOTION. JOURNAL OF HEALTH POLICY, 13(2), 95–104.
  19. 22. RACHMAWATI, D., & WULANDARI, N. (2023). DIGITAL APPLICATIONS AND PHBS COMPLIANCE AMONG WORKERS. INDONESIAN JOURNAL OF ENVIRONMENTAL HEALTH, 12(3), 150–160. HTTPS://DOI.ORG/10.14710/JKLI.2023.12453
  20. 23. RAHARDJO, T., & DEWI, YL (2022). DIGITAL-COMMUNITY COLLABORATION IN PHBS EDUCATION. JOURNAL OF PUBLIC HEALTH INNOVATION, 9(3), 199–210.
  21. 24. RAHMADI, A., WIBOWO, A., & SUSILO, D. (2020). INTEGRATION OF PHBS CAMPAIGNS IN REGIONAL E-HEALTH APPLICATIONS. INDONESIAN JOURNAL OF HEALTH INFORMATICS, 6(2), 76–84. HTTPS://DOI.ORG/10.26553/JIKI.V6I2.276
  22. 25. RI, KK (2021). CLEAN AND HEALTHY LIVING BEHAVIOR (PHBS) GUIDELINES. DIRECTORATE OF HEALTH PROMOTION.
  23. 26. ROSA, N., & WINARTI, S. (2021). EMOTIONS AND BEHAVIOR CHANGE IN DIGITAL CAMPAIGNS. JOURNAL OF SOCIAL PSYCHOLOGY, 9(1), 55–66.
  24. 27. SARI, A., & MUSTOFA, S. (2020). DIGITAL HEALTH PROMOTION STRATEGIES IN URBAN COMMUNITIES. JOURNAL OF HEALTH COMMUNICATION, 11(1), 21–30. HTTPS://DOI.ORG/10.20473/JKK.V11I1.2020.21-30
  25. 28. SYAFRUDDIN, H. (2023). WHATSAPP AS AN EFFECTIVE MEDIA FOR HEALTH PROMOTION. JOURNAL OF E-COMMUNICATION, 7(1), 33–40.

Copyright (c) 2025 hasnidar hasnidar, mustar mustar (Author) · CC BY-SA 4.0

O

My Account

Submit a manuscript