Cultural Transformation of Young Generations in the Digital Globalization Era: An Identity Formation Analysis through a Cultural Hybridization Perspective
DOI:
https://doi.org/10.62872/kj.v2i3.475Keywords:
cultural globalization, cultural hybridization, digital youth identity, identity formation, social mediaAbstract
This study examines the cultural transformation of young generations in the era of digital globalization through a cultural hybridization perspective. Digital connectivity has expanded global cultural flows that significantly influence youth lifestyle, identity expression and value formation. Existing scholarship reveals contradictory impacts of digital globalization, ranging from cultural erosion to cultural revitalization, depending on levels of cultural awareness and digital agency. This article analyzes how cultural hybridization enables youth to integrate global influences while retaining cultural belonging. The findings illustrate that hybrid identity formation is shaped by three determinants: personal agency in cultural selection, the role of digital platforms in enabling cultural reinterpretation and the support of community-based cultural participation. Cultural erosion tends to emerge among youth who adopt global symbols passively to achieve social conformity, while cultural preservation occurs when youth intentionally reinterpret cultural traditions to remain contextually relevant. Therefore, cultural hybridization offers a sustainable framework for maintaining cultural continuity without rejecting globalization. This study contributes to the growing discourse on youth identities by proposing that digital globalization becomes a cultural strengthening force when youth act as cultural co-creators rather than cultural consumers
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