Politeness in Political Discourse: Bridging Brown-Levinson's Theory and Adab Values in the Qur'an
DOI:
https://doi.org/10.62872/jol.v2i3.105Keywords:
politeness, political discourse, Brown and Levinson, etiquette, Al-Quran, pragmaticsAbstract
Politeness in political discourse plays a crucial role in shaping public opinion, maintaining social harmony, and enhancing the credibility of political figures. This article aims to connect Brown and Levinson's (1987) politeness theory, a fundamental framework in Western pragmatics, with the values of adab derived from the Qur’an. Using a critical discourse analysis approach, this study examines ten statements by Indonesian politicians that reflect the use of positive, negative, and implicit (off-the-record) politeness strategies aligned with Qur'anic communication principles, such as qaulan layyina, qaulan karima, and qaulan baligha, qaulan ma’rufa. The analysis shows that the combination of these two approaches produces a communication strategy that is not only pragmatically effective but also spiritually ethical. This article recommends the development of a political communication model based on religious values and pragmatic awareness for a multicultural society like Indonesia.
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