The Use of Social Media as a Promotional Tool for the Jambi City Library

Abstract

This study aims to explore the use of social media as a promotional tool by libraries. In the digital age, libraries face the challenge of remaining relevant and capturing the public’s interest. Social media, with its wide reach and popularity, offers significant opportunities to expand the audience and increase public participation in various library programs and services. This study employs a qualitative method, utilizing data collection techniques such as interviews, observations, and analysis of library social media content. The findings indicate that the use of social media is effective in disseminating information and capturing public attention. Creative and interactive promotional strategies, such as visually appealing posts, user stories, and direct engagement with followers, significantly contribute to increased library visits and usage. This study concludes that social media is a vital tool in modern library promotion strategies and provides recommendations for other libraries to optimize their use of social media.